Print and digital annual reports—a bright and bold look for the nation's leading advocate for sensible drug policies.
The Drug Policy Alliance is the nation's leading progressive voice on compassionate and common-sense drug laws, and we were proud to help them craft their 2016 print and digital annual reports. DPA has a bold and assertive brand identity, combining Helvetica at heavy weights, primary colors, and the motif of the square, which is also their logo; DPA had already selected a square shape for their print piece. Our aim was to translate those brand elements into something just as bold and unexpected.
We developed a visual theme around diagonal halftone images, arrow shapes and overlaps. While the text in both the digital and print pieces sits on a strong grid, the images and visual elements break from it, creating a layered effect.
We designed the print piece first, and then translated it to the web using a takeover-screen presentation.