Messaging & storytelling
We help you craft a north-star narrative that is practical, actionable, and fundable, increasing messaging clarity and consistency across platforms. As part of this work, we look at your logic model and theory of change, strengthening that if needed, to ensure there is a solid foundation underlying all storytelling about the organization.
Our process
Once you have a strong strategic plan, how do you communicate it clearly and coherently, —both internally and externally? Over the years, we have found that many messaging firms simply mirror back their clients’ own self-perceptions—packaged as positioning and narrative statements—rather than guiding clients to stake a true, unique, and sustainable position within their landscape.
We take a different approach: we craft messages from a place of genuine purpose, and with a strong understanding of what donors and supporters are looking for. Clear case statements become the north star of the organization, the reference point for stakeholders both inside and outside. Consistency and coherence, over time, create a narrative that supports consensus and growth.
Our messaging & storytelling services
Case statements
Our unique case statement process expresses your organization's theory of change in practical narrative terms that meet common standards and preferences of funders.
Pitch preparation & creative
We structure compelling narratives for pitch presentations, train executives in pitch delivery, and execute creative materials, from pitch decks to microsites, that move audiences to action.
Campaign, program, and issue messaging & creative
Guidance and strategy on targeted campaigns, theme and message development, writing and design of communications.
Content strategy
Your strategic language should imbue all your communications. We help you define the times and places to put your messages forward, with an emphasis on reports and digital media.
More services
Vision & strategic planning
We help organizations create the space and processes needed for foundational long-term planning and consensus-building.
Visual communications
Our compelling visual identities reflect the heart and soul of your vision, planning, and mission.
Fundraising
Our expert strategies and tools empower nonprofits to execute plans and maximize impact.